The safe marketing is following, experiences which the insurance commodity production appears from simply to arrive complex, from preliminarily to high-level developing process. Our country insurance industry marketing idea is obsolete, mainly has the insurance product idea, the production and the sale which to the danger plants for the central sales promotion idea, realizes enterprise's long-term management idea through the gain short-term profit. Enters the new century, profits from the western insurance marketing development advancement, in view of our country insurance industry present situation, the safe marketing will be able to have a considerable development. At present, our country insures the market from to monopolize the market to evolve for the competitive market. Expense behavior change and financial integration advancement brings which in view of market reforming, traditional insurance marketing pattern faced with many challenges. Must maintain the insurance industry to continue to develop, must change the marketing way, the adjustment marketing strategy. The present paper first chapter mainly elaborated the market marketing connotation, the second chapter has analyzed the insurance industry present situation, the third chapter proposed the solution countermeasure, the fourth chapter narrated the new marketing thought, the fifth chapter introduced the telephone marketing, finally summarizes. Question supplement that,Please do not have to use translation tool and so on Jinshan word tyrant, hoped has the master to help, extremely feels grateful!
游客1
The safe marketing is following, experiences which the insurance commodity production appears from simply to arrive complex, from preliminarily to high-level developing process. Our country insurance industry marketing idea is obsolete, mainly has the insurance product idea, the production and the sale which to the danger plants for the central sales promotion idea, realizes enterprise's long-term management idea through the gain short-term profit. Enters the new century, profits from the western insurance marketing development advancement, in view of our country insurance industry present situation, the safe marketing will be able to have a considerable development.
At present, our country insures the market from to monopolize the market to evolve for the competitive market. Expense behavior change and financial integration advancement brings which in view of market reforming, traditional insurance marketing pattern faced with many challenges. Must maintain the insurance industry to continue to develop, must change the marketing way, the adjustment marketing strategy. The present paper first chapter mainly elaborated the market marketing connotation, the second chapter has analyzed the insurance industry present situation, the third chapter proposed the solution countermeasure, the fourth chapter narrated the new marketing thought, the fifth chapter introduced the telephone marketing, finally summarizes.
Question supplement that,Please do not have to use translation tool and so on Jinshan word tyrant, hoped has the master to help, extremely feels grateful!